From NCTE/NCATE Standards for English Language Arts 2003

3.0 ELA Candidate Knowledge
Candidates are knowledgeable about language; literature; oral, visual, and written
literacy; print and nonprint media; technology; and research theory and findings.

3.6 Candidates demonstrate knowledge of the range and influence of print and nonprint
media and technology in contemporary culture.



NOT ACCEPTABLE
ACCEPTABLE
TARGET
3.6.1
Exhibit a lack of
understanding of the
influence of media on
culture and on people’s
actions and
communication;
Understand how media can
influence constructions of a
text’s meaning, and how
experiencing various media
can enhance students'
composing processes,
communication, and
learning;
Understand media’s
influence on culture and
people’s actions and
communication, reflecting
that knowledge not only in
their own work but also in
their teaching;
3.6.2
Show little understanding
of how to construct
meaning from media and
nonprint texts;
Show an ability to construct
meaning from media and
nonprint texts, and to assist
students in learning these
processes;
Use a variety of
approaches for teaching
students how to construct
meaning from media and
nonprint texts and
integrate learning
opportunities into
classroom experiences that
promote composing and
responding to such texts;
3.6.3
Demonstrate limited
knowledge of how to
incorporate technology and
print/nonprint media into
instruction;
Incorporate technology and
print/nonprint media into
their own work and
instruction;
Help students compose
and respond to film, video,
graphic, photographic,
audio, and multimedia
texts and use current
technology to enhance
their own learning and
reflection on their
learning.